• •Brynn Putnam, the founder of Mirror, has secured $20 million in funding for her latest venture, Board.
• •TechCrunch reports that the company has already sold thousands of units of its physical-digital hybrid game hardware.
• •It remains unclear how the company plans to scale manufacturing or maintain user engagement once the initial hype from Putnam's previous exit subsides.

Brynn Putnam, who sold her fitness startup Mirror to Lululemon for $500 million, has launched a new game company called Board and secured $20 million in venture funding. According to TechCrunch, the startup has already moved thousands of units of its interactive hardware. While the early sales figures are promising, the company faces the challenge of proving its product can find a permanent place in the competitive gaming market. Whether this venture matches the success of her previous exit will depend on how the startup balances hardware development with long-term consumer retention.