• •Meta is testing a 'Series' format that allows creators to bundle multiple short-form videos into episodic collections on Instagram and Facebook.
• •TechCrunch reports the feature is designed to increase user retention by organizing related video content for easier consumption.
• •The rollout remains in an early pilot phase with limited availability, and Meta has not yet clarified how this will impact existing creator monetization or discovery algorithms.

Meta has begun testing a 'Series' feature that enables creators to publish linked, episodic content across both Instagram and Facebook Reels. This move serves as a strategic effort to keep creators on the platform as they face increased competition from the long-form and episodic content structures found on YouTube and TikTok. However, the pilot program is currently restricted to a small testing group, and it remains unclear how these bundles will interact with current content recommendation APIs. Whether this format effectively boosts viewer engagement will depend on how successfully Meta integrates these series into the standard Reels feed.