• •Vera Baird, former victims' commissioner, stated that David Sullivan's 'Sport' newspapers used sexualized imagery of minors as bait.
• •Baird alleged the publication strategy intentionally operated near the threshold of legal violations.
• •The full extent of internal editorial policies regarding the selection of these images remains under investigation.

Former victims' commissioner Vera Baird has accused David Sullivan’s defunct 'Sport' newspapers of using sexualized imagery of underage girls to attract predatory readers. This allegation follows renewed scrutiny into the editorial practices employed by the publication during its tenure. While critics argue the content crossed clear ethical lines, the degree to which these strategies bordered on explicit illegality remains a central point of contention. Whether these findings lead to further formal inquiries or legal consequences for those involved is currently unclear.