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1 min read2 sourcesUpdated 3d ago
AI Summary
Eli Manning is going all-in on youth sports. His PE firm just acquired the company behind NFL Flag, putting a spotlight on the intersection of big money and kid's athletics amid new regulatory threats.
- •Eli Manning’s private equity firm, Brand Velocity Group, officially acquired RCX Sports to expand its portfolio in the growing youth sports industry.
- •RCX Sports holds the exclusive rights to manage NFL Flag, the official youth football league of the National Football League.
- •The acquisition comes amid increasing legislative scrutiny, including a proposed congressional bill aimed at regulating private equity influence in youth athletics.
Eli Manning’s Brand Velocity Group has acquired youth sports operator RCX, securing control over NFL Flag operations during a period of rapid industry expansion. The move signals a major institutional bet on youth athletics, even as federal lawmakers draft bills to restrict private equity involvement in the sector.
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