• •A Lippincott report indicates nearly 80% of marketers identify internal bureaucracy as a primary obstacle to decision-making.
• •Marketing departments have seen an expansion in scope, often incorporating growth, customer experience, and digital transformation initiatives.
• •It remains unclear whether organizations plan to restructure leadership hierarchies to grant CMOs the autonomy needed to match their growing list of responsibilities.

Nearly 80% of marketers report that corporate bureaucracy currently stifles their decision-making capacity, according to a recent analysis from brand consultancy Lippincott. This shift arrives as the role of the Chief Marketing Officer has broadened significantly to include broader commercial and operational mandates. Despite this expansion in remit, many executives lack the corresponding authority to implement changes efficiently. Whether these internal structures will adapt to support the expanded scope of marketing leaders remains an open question for many firms.